As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I\u2019ve seen most of them linger then fizzle.<\/p>\n
\u201cFounders launch their product, wonder why it isn\u2019t growing like gangbusters and then immediately try to fix their growth problem.\u201d<\/p><\/blockquote>\n
They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.<\/p>\n
But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
\nBefore trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.<\/p>\n","protected":false},"excerpt":{"rendered":"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But […]<\/p>\n","protected":false},"author":1,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[89,90,91],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-directory","tag-listing","tag-theme"],"_links":{"self":[{"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softcircles.net\/my-listing\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}